Curb Appeal Enhancing Your Community's Exterior

As the old saying goes, you never get a second chance to make a first impression, and for homebuyers, that first impression is almost always the view from the street. No matter how deluxe the accommodations inside, if the property’s exterior is less than desirable, a buyer’s mind is often made up before they enter the front door—if they even bother to go that far.

Especially in times of economic stress, housing associations and residents are compelled to maximize the curb appeal of their property in order to compete in a market that still has a long road to recovery ahead. While this need not cost thousands of dollars, it's a little more complex than just planting some geraniums and calling it a day.

How your building or association presents itself to passers-by and the world at large—it's 'curb appeal'—has a direct effect on resident morale, pride of ownership, and even property values. Let's take a look at how to spruce up your property without paying through the nose.

You Had Me at Hello

The concept of curb appeal is similar to that of any other commodity that one tries to sell—homeowners often improve the condition of their homes in an effort to attract more potential buyers.

“You want to project a good first impression that will capture potential buyers at the curb,” says Linda Minogue of Room Refreshments in Naperville. “That’s important, because they simply won’t get past the curb if they don’t like what they see. You want to get them inside, into the threshold of the home to make a connection.”


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  • Since you mentioned Curb Appeal, you are not tailkng aboutanything else needed but outside landscaping right? Havinga picture to look at would help see your dilema. So I'll justgo with the basic things. Like have a lawn in and manicured.Use a weed and feed product to kill the weeds in the lawn. Plant some flowering shrubs that will provide color to drawpeople in to look closer. Preferably some that are lowmainenance to appeal to those who can't do much gardening. Have an attractive wreath or door decoration to make fora homey and welcome sign'. You might add a metal door protector on the bottom of the door that prevents shoemarks. This adds to a custom' look, you'd want. Trim all unwanted low hanging branches from trees on the property if there are any. And add extra bedding plants along the walkway to the front door. You should strive for a colorful entrance, making people want to see inside to make an offer. As for the inside, what I did with a house we put on themarket a year after building, was I made sure I had extraspecial lighting in all the rooms. Later, when a group ofrealtors made their walk thru, I got wonderful comments onthe added quality that set our house apart from others in thearea, that had just the basics'. I went the extra mile and paidfor special overhead lighting in the bedrooms, and the kitchenand family room areas. When you plan an open house or a walk thru, set outscented candles and light them. The fragrance is heavenlyand so inviting to all who enter. It's a common ploy that works. I hope these tips are of help to you.