As the old saying goes, you never get a second chance to make a first impression, and for homebuyers, that first impression is almost always the view from the street. No matter how deluxe the accommodations inside, if the property’s exterior is less than desirable, a buyer’s mind is often made up before they enter the front door—if they even bother to go that far.
Especially in times of economic stress, housing associations and residents are compelled to maximize the curb appeal of their property in order to compete in a market that still has a long road to recovery ahead. While this need not cost thousands of dollars, it's a little more complex than just planting some geraniums and calling it a day.
How your building or association presents itself to passers-by and the world at large—it's 'curb appeal'—has a direct effect on resident morale, pride of ownership, and even property values. Let's take a look at how to spruce up your property without paying through the nose.
You Had Me at Hello
The concept of curb appeal is similar to that of any other commodity that one tries to sell—homeowners often improve the condition of their homes in an effort to attract more potential buyers.
“You want to project a good first impression that will capture potential buyers at the curb,” says Linda Minogue of Room Refreshments in Naperville. “That’s important, because they simply won’t get past the curb if they don’t like what they see. You want to get them inside, into the threshold of the home to make a connection.”